SEO is a major player in gaining attention in the world of digitalisation. It is the default entry point of businesses online. Without SEO, pages will not rank, instead, it will be floating in the abyss of the digital world. 

Keywords are used along with other SEO techniques to race to the top of SERP (Search Engine Results Page). With the growing number of companies banking online, the SEO game in digital marketing is continuously upgraded. 

The Process of Search Engine Optimisation

Two Definitions of SEO: 

Formal Definition

The process of polishing your website with the utilisation of on-page and off-page techniques. It helps in indexing and ranking the page or websites effectively. 

Informal Definition

SEO is used to help the page to get picked up by Google to rank on SERP. 

The SEO Way

Goal Setting

SEO serves as the key driver of your website online. Before delving into the complex process of SEO. It is essential to set a goal parallel to your brand’s image or marketing scheme. Additionally, it is crucial for your goals to be feasible. Determine your target for your SEO campaign to create a backbone of your marketing tactics. Developing your goals as you go along is also another way to stray away from stagnancy. It will also help you weigh possible outcomes: the risks and benefits. As a business owner, it is important to do your research and abide by the SEO laws of Google to prevent getting blacklisted or having to go back three steps back on your marketing goals. 

On-Page Optimisation

On-page optimisation deals with the technical aspects of ranking on SERP. It encompasses the quality of your online content for search engines can easily pick up, read, understand, and navigate your website to index them correctly. Note that if your contents are not indexed by Google, no one will ever find it online. As was mentioned, it will be floating in the abyss of the digital world. 

Off-Page Optimisation

Off-page optimisation, on the other hand, refers to the digital marketing schemes that directly affect the website’s ranking on SERP through an organic flow. This technique does not show results overnight. Typically, it is a long-term footprint of your website’s activities that led to your position on SERP organically. This long process can help brands gain credibility and authority online. 

Analysation

Analysation is a cyclical process that needs to be done regularly. It is essential to record and interpret how your contents do online. Analysing your contents will help your brand know whether or not it works. It is one way to know what to modify or alter and what aspects need to stay as it is. 

The SEO process is an effective tactic that is both cost-efficient and long-term. Ranking on SERP needs meticulous analysation of your target market to tap on the right people online. Having organic traffic on your website is a sure-shot sign that your marketing contents work.

On the other hand, the SEO process is a constant effort to keep your website on top of the food chain. With the ever-changing trend in the digital world, your marketing efforts and tactics must be resilient to it. 

This is only one tactic that your brand needs to do to be able to gain visibility online. There are other aspects that needs consideration to keep up with the fast-paced motion of digital marketing trends. Social media exposure and credibility, the use of influencers, and the like are a few that also help you convert your marketing efforts into a sale. Hence, keep an open mind and design a flexible marketing scheme for you to survive online warfare.