The right word and almost the right word have way more difference than you think. While the right word hit the spot directly, the almost one can only go so far but positive results are not guaranteed.  Finding the right words that serve the right purpose on your marketing content ain’t easy. The right words add significant value to your content and demonstrate the degree of engagement or action you want from your audience and it takes a lot of mistakes, setbacks, and negative outcomes to find the most ideal one. 

On a brighter note, the internet has the ability to record what’s effective and ineffective. Brands can now curate their marketing materials aligned to the data gathered by their AIs. The only challenge left is choosing the best word that effectively communicates with its target audience. With exceptionally written copy paired with the right choices of words, tone, and visuals, more engagement and responses will be garnered. 

Every industry sells different viewpoints, service, and product. Each category pertains to specific emotions to catch attention and promote engagement. Thus, here are some examples of words effective on different kinds of marketing approaches. 

The Right Words in Content Marketing

Health and Hope

Health typically projects physical condition but somehow also works as a metaphor outside its realm other than the mental, psychological, physical, and emotional wellness of an individual. Hence, here are some synonyms of the word health that can be used in your marketing materials:  

• Boost
• Cure
• Energize
• Flush
• Vibrant
• Uplift
• Elevate

The word “hope” sounds like you are an advocate for peace, environment, and other social issues. It is attached to these stereotypes that can tarnish your brand image, thus, here are some of the synonyms that can replace “hope” in your content. 

• Bright
• Destiny
• Empower
• Overcome
• Undo

Frustration and Anger

These words are intense and exhibit negative connotations. However, it could be effective in certain marketing materials that want to inject poignant feeling to its audience while gradually presenting a solution to such emotions. Swaying the emotions of your audience from a heightened sense of anger or frustration to a positive engaged emotional state is another effective way to engage the audience. 

• Arrogant
• Cruel
• Greed
• Hate
• Unscrupulous

Frustration, on the other hand, is a feeling every human being can relate. And we all know how that feels in the core of our bones. If your selling point is understanding your audience point of view and frustrations, then you have to have a solution considering that the feeling of frustration comes from one’s inability to resolve a predicament. 

• Had enough?
• Never again …
• Pointless
• Temporary fix
• Tired
• Exhausted

Forbidden and Powerless

These words are another emotional marketing element used to tap on the innermost desires of consumers. These words are powerful in terms of opening a new light to those who have desires to things they can’t have and the promise of having it makes it effective. Typically, these terms are used in promoting health ad beauty products. 

• Banned
• Controversial
• Exposed
• Insider
• Taboo

Powerlessness is another extreme expression that everyone on this planet has felt and dealt with. This term is taken advantage in empathising those who feel like they don’t have the power over their lives. 

• Agony
• Floundering
• Helpless
• Paralyzed
• Surrender

Passion and Urgency

Passion is a strong cause of not needing to convince your customers further. When you’re selling passion, the target niche is also the ones who are overflowing with passion. Thus, here are the trigger words:

• Blissful
• Delightful
• Jubilant
• Rave
• Thrilled

Urgency, on the other hand, is creating a scheme that will trigger a customer to do something, be it sign up for newsletters or actually buying the product. Showing a sense of urgency is one tactic that works for many brands. With the right choice of colours and words, immediate action will come with enthusiasm. 

• Before you forget …
• Deadline
• Limited
• Seize
• While it’s fresh on your mind …

Words are powerful not only in marketing but in our daily lives. The right words can lead in the right direction while choosing the wrong words consciously or subconsciously will deliver conflict. The same goes when it involves marketing. Only the words that resonate in the mind of the readers are the only words that will speak to them.